SEO Services Overview
SEO services has now become an integral part of any website.No One wants to imagine a Business without SEO Services Especially in Delhi where You face Intense Competition when you step out for your Business.
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Following things reside at the Core of Our SEO Services
- Gaining Website Rankings in Major Search Engines
- SEO Consultation
- Foster your Brand Awareness
- Complete Webseosite Analysis
- High ROI with Long Term impact
- Driving High Quality Web Traffic
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On Page SEO
On-Page Optimization
1. Head Section Order
BCI’s best practices is to ensure your Web pages’ Meta tags are in the right order: Title > Description > Keywords. Remember, the information you put in these tags is used to render the title and description in the search engine results pages, and is what searchers see.
2. Title Tag
BCI methodology states Title tags should be approx. nine words, plus or minus three. You want to make sure the most important information, including top keywords, show up before the cutoff in the SERP in Google at approximately 70 characters including spaces.
3. Description Tag
The description tag should also be mindful to include the most important info and keywords before the SERP cutoff at approximately 160 characters in Google.
Side note: Don’t forget to make the title and description compelling – this assists in conversions. You don’t want to waste your prime real estate in the SERP with boring copy. For more on your Head section, check out this SEO Newsletter article that discusses the ins and outs of Meta data.
4. Keywords Tag
Even though Google has stated the Keywords tag is not a consideration in ranking, we always include it as a best practice. We list keywords in order from longest in length to shortest in length, separated by commas.
5. Heading Tags
In the body of your content, make sure your first Heading tag always begins as an <h1>. Subsequent heading tags should be <h2>, <h3>, <h4> etc., and be used as the page’s table of contents. For example, <h2> is a subhead of <h1>.
6. Overall Word Count
The amount of words you have on a Web page will vary by topic, keyword and intent. But, in general, less than 250 words is rarely recommended – especially if you’re trying to optimize for keywords. Informational Web pages will almost always warrant at least 450 words. And quality content is key.
7. Alt Attributes with Keywords
The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Ensure your images have proper descriptions associated with them, and if appropriate, keywords for the page. Alt attributes are also required to validate your HTML code.
8. Dashes vs. Underscores in URLs
Underscores are alpha characters and do not separate words. Dashes are word separators, but should not appear too many times or it could look spammy. For more on this topic, check out this post by Google’s Matt Cutts.
9. Fully Qualified Links
If you make your links fully qualified, there’s no question by search engine spiders, browsers, etc. as to where the file is located and what it’s about. If your link looks something like “../../pagename” (a relative link), then it may result in crawl issues for some search engines. Rather than complex URLs, use fully qualified links (http://www.URL). And the site map should always have fully qualified URLs.
10. Make JavaScript/CSS External
You want to be sure the most important code is the first thing the search engine bots crawl. You can externalize the code that gets in the way of this to ensure there aren’t unnecessary lines above the body text.
Sitewide Optimization
11. Site Map
Your site should have an HTML site map, and every page should link to that site map, probably in the footer. You should also have an XML Sitemap you submit to search engines.
12. Text Navigation
Verify there is text navigation, not JavaScript or Flash navigation that spider’s can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav.
13. Make Robots.txt File
It’s important this file exists, even if it’s empty. The Robots.txt file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site (this has been known to happen!).
14. Keyword Strategy
The keyword strategy is an ongoing process that essentially never ends. It starts with extensive research and iterates with extensive research. One could write novels about this topic; just know it’s part of any solid SEO checklist.
15. Web Analytics
There’s much you could say about Web analytics in your SEO strategy. The important thing is to make sure you have it. Ensure your analytics are properly set up and monitor them regularly to find out of if the keywords that are generating traffic are in your keyword list, and that your site is optimized for them.
16. Linking Strategy
This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist. Your internal linking structure typically stems from yoursiloing strategy. Your inbound/outbound links should be part of an organic, natural strategy in compliance with search engine guidelines, and be monitored regularly.
17. Server Configuration
Regularly check your server, looking for 404 errors, 301 redirects and other errors.
18. Privacy Statement
Some reports say a “privacy statement” on your site is an important element in bing. It’s best practices to include one anyway; this is so you can let site visitors know what you’re doing with any data you collect about them.
19. Static Pages
Complex, dynamic URLs could be a problem. If your URLs have more than two query string parameters and/or dynamic pages aren’t getting indexed and/or you have a lot of duplicate content, consider converting them to static pages. You can also use mod_rewrite or ISAPI_rewrite, as appropriate, to simplify URLs. Rewritten URLs will appear to be static pages. This tends to be a lot of work, but is a surefire way to address this issue; you can also use the Canonical tag.
20. Static Index Pages
If you have a home page with content that constantly changes, it can result in diluting the theme of your site and cause poor rankings for key terms. Try to maintain chunks of constant text on the home page.
21. Use Text over Images
Any time you can use text for something instead of image files, this helps the spiders understand what the page is about. This is because search engine spiders can’t “see” all the text on an image file.
22. Ensure No SPAM Tactics
Make sure your SEO strategy is following Google Webmaster Guidelines. If ever in doubt about any of your tactics, refer to what Google accepts for SEO.
23. Check for Duplicate Content
Do a search to see if your content exists elsewhere on the Web. You may want to check out CopyScape.com and use it regularly.
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Off Page Activites
1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
2). Blogging
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
3). Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka “Do-Follow Forums”).
4). Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
5). Directory Submission
Many people may say that directory submission is dead. As far as I’m concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don’t go for it.
6). Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
6). Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google’s PageRank algorithm. Beware of Black-Hats while doing exchanges.
7). Link Baiting
Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
8). Cross-Linking
Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
9). Photo Sharing
Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video Promotions
Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
11). Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13). Article Submission
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).
14). Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
15). Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
16). Social Shopping Network
If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
17). Answers
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document Sharing
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
Competitors Analysis
Find Who Your SEO Competitors Are
You can’t analyze your competitors, if you don’t know who they are. In some cases identifying your competitors is very easy – for instance, if you have an offline business and you know your competitors there, just check their sites and you are done.
However, in other cases, identifying your competition isn’t that easy. Your competitors could be sites in your niche, sites that rank well for your major keywords, or direct competitors for your long tail keywords, etc. The list of your competitors might be a pretty long one and obviously you can’t monitor all of them. Perform a search with Google about your target keywords and make a list of the sites/companies that pop high in the search results. You can consider these to be your main competitors.
2 Visit Your Competitors’ Sites and Analyze Them
After you have a list of your competitors – or at least the major ones – the next step is to visit their sites and analyze them. You should be watching if their sites are designed professionally, if they have much content, what the quality of their content is, whether they use static or dynamic URLs, etc. This basic site inspection can give you a lot of information about how professional your competition’s Web presence is, hence how likely or unlikely it is search engines to love them.
3 Analyze The Keywords Your Competitors Use
Keywords have always been the most important factor for SEO success. This is why you can expect that if your competitors are using keywords properly, their site will rank well in search engines. You might have some difficulty identifying the keywords your competition uses because what you think to be top keywords for your niche, might not be on their list at all. If you don’t know which keywords they use, try checking if they use your keywords – this is more than nothing.
Alternatively, you can use the Website Keyword Suggestion tool to check which keywords are supposed to do well for their site. While doing the check, you might find many useful keywords you have skipped and start optimizing your site for them.
You should also check the keyword density of your competitors’ keywords. The Keyword Desnity Cloud tool will help you get an idea. Also, don’t forget to check the location of the keywords – i.e. are there keywords in the headings, metatags, image tags, the URLs, etc.
4 Check the Competition’s Backlinks
Backlinks are the other backbone of good SEO rankings. This is why you need to thoroughly examine the backlinks of the competition. Look for their number and origin, anchor text, etc. and you will get a clue how your competition is doing on this front. Very often you might get some backlink ideas for you – i.e. if you see that your competitors have backlinks from popular sites you didn’t know about, contact the webmaster of the popular site to see if you can get backlinks from them, too. The tools you can use are free and some of the best are: Backlink Anchor Text Analysis and Backlink Summary.
5 Check Other SEO Factors
Keywords and backlinks are important but they aren’t everything. In order to get a thorough idea of how your competition is ranking, you need also to check your competitors’ Page Ranks in Google and how they perform in Yahoo and Bing. You should also look at the number of indexed pages the sites of your competitors have with search engines.
6 Evaluate Your Competition’s Presence on Social Media
Social media tend to drive lots of traffic to a site. This is why you can’t skip a check how your competitors are doing on social media. Unfortunately, this check is harder to perform. Social bookmarking sites are one of the types of social media and you can start your research from them. Have a look at some of the major social bookmarking sites to see if your competitors have posts there and how popular these posts are.
Twitter and Facebook are two other huge sources of traffic. You can browse to see if your major competitors have profiles at these sites but unless you make friends with them, you will never know what exactly they post. Still, if their profiles have publicly available sections, this gives an idea of what they do on Twitter and Facebook.
7 Analyze How Your Competitors Are Using PPC Ads
Many businesses have figured out that using PPC to drive quality traffic is cheaper and more efficient than optimizing to rank well in natural search results. Google Adwords is the preferred choice for PPC but there are also other networks many webmasters will use. One of the best tools, though it is limited to Google Adwords only, is the Analyze Competition tool by Google. It allows to compare how your PPC is doing in comparison to your competitors’ campaigns.
Monitoring your competition is a never ending task. All the activities listed in this article are quite time consuming but if you don’t want to be left clueless about the world around you, you do need to take the time and perform the analysis. Even if you see you can’t beat the competition, you will certainly learn from them and this will help you be more efficient in your own SEO efforts.
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